SEO & SEM

Search Engine Optimization (SEO)

Top search rankings equal more relevant traffic, clients and business. Although every website we build already includes basic on-site search engine optimization, this may not be enough for competitive and hard to rank keyword phrases.

Our SEO method is simple. We will take care of everything for a low setup cost and a flat fee every month. We provide the following services for SEO.

Keyword Research
We will research and generate a report of keywords your targeted audience is searching for, and then consult with you to choose your desired keywords.
Backlinks.
One of the key components of ranking well is the amount of links pointing to your website. These links essentially act as a vote for your website. We will conceptualize and launch a backlink popularity campaign for your site. This also ensures that all the major search engines will visit and index your site. You DO NOT need to perform a search engine submission.
Web Site Structure
We will structure your website to be more friendly to search engine visits. Some techniques include optimized Meta and Title tags, link accessibility and externalized CSS and Javascript files. This module is included in all websites we build.
Relevant Content Writing
We will develop and/or edit your web content. This is a critical area that many web designers overlook as search engines routinely rank websites with original and relevant content higher.

Search Engine Marketing (SEM)

Search engine marketing or SEM refers mainly to the text ads that appear on the top or right-hand columns of search engine results. It may also include identifying and placement of optimized ads on relevant high traffic websites with the sole purpose of capturing click through traffic to your own web page.

PPC Research, Setup and Maintenance
Pay Per Click (PPC) advertising offers an immediate route to top search results. PPC ads are an advertising method whereby we bid on keywords and key phrases, that will then be displayed on Google and Yahoo!
Our one-time fee includes the keyword research, ad copywriting and account setup. All PPC costs are payable to Google and/or Yahoo. Maintenance fees may apply if you require us to maintain and monitor your account to ensure the best ROI for your advertising dollars.
Advertising Opportunities Research
We will research and compile a list of relevant sites that make good advertising sense. These ad campaigns will drive targeted and relevant traffic to your website.