Project
Cyclone HVAC
HVAC repair, Forney and Dallas TX
Type
Content refresh with the layout kept, then a homepage redesign
When
July to August 2026
Scope
62 pages baselined, 24 rebuilt
2x
click-through rate, comparing matching three-week windows before and after.
44
real Google reviews placed across seventeen pages.
48
titles and descriptions rewritten.
0
emergency or 24/7 claims left on the site.
Where it started
The site was saying things the company does not do.
Cyclone HVAC was getting a handful of organic visits a month. The bigger problem was accuracy. Every page promised emergency, around-the-clock service the company does not offer. Five different phone numbers appeared across the site. Twenty-seven city pages were the same page with the town name swapped.
Mario asked us to keep the layout he liked and fix what the site said. Later he gave the go-ahead for a redesigned homepage built to convert.
Inside the site
Four of the pages that earn the business.
AC installation.
One of the twenty-four pages rebuilt in place, with real figures where invented ones had been.
Forney service area
The home town page.
Specials
Real offers, one tracking line, no emergency promises.
Commercial HVAC services
The commercial page, kept and corrected.
What went into it
The work, item by item.
Eight things we would point to if you asked what the money bought.
01
A locked staging copy, with a security sweep of both the live and staging installs before work began.
02
A baseline of all sixty-two pages, sixteen months of Search Console data, and a ten-competitor comparison.
03
A content architecture built around authority: the twenty-four pages that earn business were rebuilt in place, and the remaining city pages were deliberately left alone.
04
Every emergency and 24/7 claim removed, phone numbers consolidated to the tracking line, and real figures put where invented ones had been.
05
Forty-four real Google reviews placed across seventeen pages, and titles and descriptions rewritten on forty-eight.
06
Every rebuilt page validated in the editor so the owner can edit without anything breaking.
07
A content-only push into the live site, with a full backup taken first, followed by a post-launch check that included the mobile header dialling the right number.
08
A redesigned homepage with a sticky call bar on phones, and an eight-post knowledge blog.
Google AI search
Built to be read by Google’s AI, not just people.
Google’s AI Mode answers questions on the results page, and its new ad agents answer from the business’s own website and Business Profile. A thin site gives those agents nothing to say. Every site here ships with structured data and service pages that answer real customer questions, the raw material for the knowledge catalog Google’s AI reads. The SyncShepherd team keeps that catalog current as new questions come in.
Structured data and real figures on every rebuilt page.
The result
Fewer impressions, more clicks.
Comparing matching three-week windows before and after, clicks rose by about two-thirds and the click-through rate doubled. Impressions fell, as expected, because the site stopped chasing emergency searches it could not serve.
Average position improved by five places against the prior period and by twenty-five places year over year.
The site is not yet on page one for its core terms. That is the next phase, and we say so.
Runs on
Kadence with the existing child theme Gravity Forms feeding the CRM Structured data LiteSpeed caching
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