Project
Alpha Rigging
Rigging and machinery moving, Chehalis WA
Type
Finishing a site we had launched two months earlier
When
July to August 2026
Scope
33 pages
4 to 32
pages indexed, mid-July to the end of August.
90 to 450
internal links after the five-layer linking plan.
8 to 40
search clicks a month, June to August.
92
structured FAQ questions across fifteen pages.
Where it started
Launched, then ignored by Google.
We built and launched Alpha Rigging in June. By mid-July Google had indexed four of its thirty-three pages and was sitting on the rest. We ruled out duplicate content by measuring it. The real causes were a brand-new domain with one link pointing at it, almost no internal links, and thirty-one pages with no imagery at all.
So the job became structure, not decoration.
Inside the site
Four of the thirty-three pages.
Services hub.
Retargeted from the industry word, rigging, to the words customers search, machinery moving.
Chehalis city page
Number one for machinery movers in Chehalis.
Heavy equipment moving
A service page with real imagery, where there had been none.
Locations hub
Part of the internal linking plan that took the site from about ninety links to about 450.
What went into it
The work, item by item.
Eight things we would point to if you asked what the money bought.
01
A staging copy of the site, gated and hidden, with a full baseline of every page.
02
Twenty titles and eighteen headings retargeted from the industry word, rigging, to the words customers search, machinery moving.
03
A five-layer internal linking plan that took the site from about ninety internal links to about 450.
04
Claims corrected on twenty-one pages: compliant rather than certified, no exclusivity language, no 24/7.
05
Structured FAQ data added to fifteen pages, ninety-two questions in all, with the street address kept out of public view.
06
Homepage and contact page redesigned, then the pattern rolled to twenty-seven pages, with an illustrated icon set and real imagery on every page.
07
Conversion tracking set up in Google Analytics so the company can see calls and form submits.
08
Launch with a thirty-three-page verification battery, then help with the Google Business Profile appeal and a citations plan.
Google AI search
Built to be read by Google’s AI, not just people.
Google’s AI Mode answers questions on the results page, and its new ad agents answer from the business’s own website and Business Profile. A thin site gives those agents nothing to say. Every site here ships with structured data and service pages that answer real customer questions, the raw material for the knowledge catalog Google’s AI reads. The SyncShepherd team keeps that catalog current as new questions come in.
Ninety-two FAQ questions across fifteen pages, in the words customers search.
The result
From four pages indexed to thirty-two.
By the end of August, thirty-two of thirty-three pages were indexed. The one exception is the terms page, which was never submitted.
Number one in Chehalis and Olympia for machinery movers, and fourth in Tacoma with a citation in the AI Overview.
Search clicks went from eight in June to nineteen in July to forty in August. Impressions grew more than tenfold.
The site recorded its first tracked conversion the day it relaunched.
Runs on
Kadence with the existing child theme Gravity Forms SEOPress Structured data LiteSpeed caching Hostinger hosting
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