E-commerce marketing solutions
E-commerce marketing solutions
A WooCommerce store that inspires trust and converts visitors into paying customers, built on the same fast, secure WordPress stack as everything else we do, with the marketing plumbing in place from day one.
Bigfoot Food Products. WooCommerce store rebuilt clean-room by Web Design by Mark.
The problem
Why small online stores stall.
The site is usually the first thing a customer sees and the last thing the business had time for.
Checkout that leaks
Slow pages, surprise shipping, a forced account, a broken coupon field. Every extra step at checkout is a percentage of your revenue walking out.
A store nobody trusts
No real photos, no policies, no reviews, a template look. Customers who cannot tell if you are real do not hand over a card.
Payments and security left to chance
A live payment key on a site with 40 plugins and no patch schedule. The stores we have been asked to clean up were all here.
Traffic with no tracking
Ads and email running with no conversion data, so nobody knows what is working. The marketing half of the store is blind.
How it works
Five steps, in this order, every time.
You approve the design before the build starts, and nothing goes live until you have seen it on your own phone.
Map
Products, variations, shipping zones, tax, payment provider, and what the customer needs to know before buying. This sets the scope and the price.
Design
Product, category, cart, and checkout pages designed around trust: real photos, clear policies, no dead ends. Approved on staging before build.
Build
WooCommerce on a custom Kadence theme. Stripe or your processor connected, shipping and tax rules tested with real orders on staging.
Wire
Google Analytics conversions, Google Business Profile, email capture, and abandoned-cart hooks in place, so SyncShepherd can run the marketing without a rebuild.
Run
Nightly backups, security patching within 48 hours, and e-commerce support on the Pro care plan, because a store is never finished.
What makes a store convert
A store is a trust problem before it is a design problem.
The usual store build
Theme demo with placeholder products
Checkout left at WooCommerce defaults
Live payment keys on an unpatched site
No conversion tracking
Launched and abandoned
How we build one
Real photos, real policies, real reviews when you have them
Checkout tested with real orders on staging first
Hardened stack, keys rotated, nightly backups
Conversions, GBP, and email wired before launch
Pro care plan with e-commerce support
What you get
What an e-commerce build includes.
WooCommerce, done properly
Products, variations, shipping, tax, and your payment processor configured and tested with real orders before anyone else sees it.
Pages that earn trust
Product pages with real photography, clear shipping and refund policies, and reviews where you have them. Nothing that looks like a template.
Checkout without leaks
Guest checkout, honest shipping costs up front, and the fewest fields WooCommerce allows.
Marketing plumbing
Analytics conversions, Google Business Profile, email capture. The store reports what it sells so ads and email can be judged on numbers.
Security around the money
Payment keys handled correctly, patching within 48 hours, nightly backups, and a plan for when a plugin goes bad.
Yours
Your store, your processor account, your customer data. Leave any time and take it all.
Recent work
Two of the sites this page describes.
Bigfoot Food Products
Specialty food, Sheridan OR
A compromised store rebuilt from a clean install with the catalog and orders migrated, ready for the holiday season.
NW Salmon Smokehouse
Cafe and artisan market, Chehalis WA
Products, galleries, and self-hosted video on a site the owners run themselves.
Also from Web Design by Mark: Web design and development · Custom WordPress websites · SEO and marketing · Website care plans
Questions
What people ask before they start.
Get an estimate
Tell us what you sell.
A real reply from Mark within one business day, and a fixed price once we know the catalog and the integrations.